The world premiere of Mercedes AMG GT R took place on 24 June 2016 at the Mercedes-Benz World booth at one of Britain’s most famous racing tracks, the Brooklands. The Polish premiere took place on 6 October 2016. For the location we chose the hangar at the airport in Konstancin-Jeziorna.
The manufacturer promoted the new model as the Beast of the Green Hell. The name of Mercedes AMG GT R refers to the “Green Hell”, i.e. the Northern Loop of the legendary Nurburgring track, where the model spent most of its prototype phase.
To celebrate the Polish premiere we created the Watch out for the BEAST slogan, on which our creative concept was based and produced video teasers and a full set design for the event.
Klient: Mercedes-Benz Polska
Kreacja, produkcja i organizacja: HOLO