The opening of the showroom at the INEA Stadium in Poznań took place on 24 May 2017. Development of a modern exhibition and conference space was part of the company’s strategy, which focuses on investments in Western Europe. In addition, the company plans to build a fully digitalised high-storage warehouse and logistics centre in Wronki, which will provide services to nearly 60 foreign markets on which Amica sells its products.
When producing the grand opening, we took into account the multifunctional character of the showroom. Apart from familiarising visitors with Amica equipment, there is also a conference room, training room, as well as a small meeting room. The showroom is supposed to serve not only as a business space but also as a place for culinary events, which is why during the opening a culinary show was held there, performed by Andrzej Polan. The event was hosted by Maciej Kautz.
Client: Amica S.A.
Creative concept, production: HOLO