The www.mastercrfatacademy.pl website was developed as part of anationwide educational programme created for Brown-Forman in cooperation with masters of the bartending art, addressed at bartenders and bar managers – the Master Craft Academy.
For the purposes of the programme, we created the key visual and full visual identification, for offline and online communication. The idea was to create a flagship page for the programme, which would be used to generate leads – through the contact form users could sign up online for training. The website was developed in line with the highest UX standards.
The website contains basic information about the scope of training provided and its schedule, a video promoting the idea of MCA, information about trainers conducting the workshops and a catalogue of products from the Brown-Forman portfolio. We were responsible for the all-round communications as part of the programme, including development and management of the fanpage and a closed Facebook group dedicated to MCA graduates.
In six months, the website recorded 36,000 page views, we obtained 1300 leads (the training registration rate was 67% higher than expected), 1435 fans of the Facebook profile, 556 MCA “graduates” in the Facebook group.