The Martini Fiero Day took place on 2 April 2019. The meeting for journalists and influencers accompanied the launch of a new vermouth, Martini Fiero. This is the first new addition in the brand’s portfolio in a long while, in terms of the vermouth product line. The previously introduced flavour – Martini Rosato – was developed almost 40 years ago.
The distinctive feature of Martini Fiero the red orange. The bitter-sweet taste of the new vermouth is a combination of the gentle bitterness of absinthe and small absinthe, and the sweet notes of Sicilian oranges and mandarins. Citrus fruit is picked by hand and the peel is dried in the southern sun.
Fiero Day was held at the fashionable Sen venue. Sunny Sicily and red orange became the inspiration for space design and POSM production. Pergola, orange trees and boxes, and plant motifs completed the setting for the event. Guests received a special Martini Fiero promo box, which we produced to celebrate the Fiero Day.
The meeting was attended by journalists from Harper’s Bazaar, Cosmopolitan, JOY, Playboy, NOIZZ, Onet.pl, Aktivist, K-MAG, Vogue Poland etc.
Many stars took part in the Fiero Day, including Margaret, Dawid Woliński, Jakob Kosel, Radek Rociński and Piotr Sałata from TheCadess, Lara Gessler, Julia Kuczyńska, Jessica Mercedes, Agnieszka Jastrzębska, Łukasz Kędzior, Damian Kordas.
Production and organisation : HOLO