While designing the bar, we took into account current trends in interior design and ergonomics – to make the best possible use of the bar space. The modular structure of the bar allowed us to create two size options – a 7-meter one and a smaller 5-meter one, which meant that the client could easily adjust the bar size to the specific space.
From a creative point of view, we opted for a solution which refers to the way Jack Daniel’s products are produced. The whole wall in the bar area was made of sugar maple wood charcoal, because Jack is filtered through a 3-metre layer of charcoal.
The bar won the main prize in the POS EVENT category and the GRAND PRIX at the 10th POS Stars Competition.
The jury appreciated the non-standard design and practical solutions – the solid and mobile structure, which reflected the spirit of Jack Daniel’s brand.
Creative idea and POSM production: HOLO