The idea behind Flirt with Martini activation campaign was born out of cooperation with the client. The concept goes well with the Italian character of the brand – aperitivo, famous for delicious vermouths and lively discussions among friends. We decided to encourage guests at top Warsaw restaurants to get to know each other and maybe even flirt. The promo team invited them to take advantage of a special offer – anyone who bought a Martini Tonic cocktail could indicate another guest who would receive the same drink as a gift.
As part of the road show, the promo team visited the following restaurants and cocktail bars: STIXX Bar & Grill, Si, AïOLI in Chmielna Street, Cantine Bar Café Deli, CAVA, MOMU, Sexy Duck, Varsavia, Bordo in Chmielna Street, Zachodni Brzeg, Fontanna Ceviche Bar, Bar Koszyki and Sobremesa Tapas Bar El Botellón. Cantina y Cóctel Bar.
Creative idea and production: HOLO