The app was created in connection with a consumer contest organised by Bacardi-Martini Poland. The agency was responsible for developing the claim and key visual. This is how the slogan DO WHAT EXCITES YOU (RÓB CO CIĘ KRĘCI) and the website – robcociekreci.pl – came to be.
The competition involved four steps: purchasing a Bacardi 0.7l bottle from a Biedronka shop in Poland, keeping the receipt, answering the question on the website using the contact form, i.e. describing what excites you.
The competition involved four steps: purchasing a Bacardi 0.7l bottle from a Biedronka shop in Poland, keeping the receipt, answering the question on the website using the contact form, i.e. describing what excites you.
Client: Bacardi-Martini
KV and website development: HOLO
