Bacardi-Martini, in its efforts to reinforce its Bombay Sapphire premium gin brand in Poland, chose to focus on on-trade and house venues. Works on the flagship premises were carried out as part of the new Bombay Sapphire strategy. The global campaign is accompanied by the Stir Creativity slogan.
We rebranded top Warsaw restaurants and cocktail bars: SIX Coctails, Lenistwo, Bardzo Bardzo, Movida and Kraków’s Alechmist (in progress).
While working on the design, we had to adopt a tailor-made method – each place required an individual approach in order to create a balance between the atmosphere of the place with the world of the brand.
We went for smart branding – discreetly integrated into the surroundings, among others for SIX Coctails we produced smart velour armchairs with discreet branding in the form of a brass plaque on the back of the headrest.
Apart from branding and production of bar elements, furniture, mirrors, rack shelves and neon signs with the Stir Creativity slogan, every facility was equipped with a chiller – a designer device for cooling glasses.
Creative idea, design and production: HOLO