In 2018 the Belvedere Vodka brand, implementing its on-trade strategy on the Polish market, entered into cooperation with the prestigious Warsaw club called The View. Belvedere Vodka is the first super premium vodka in the world to set global trends. The branding of the premises required the highest level of design. The interior design had to embody modernity, understood as an ideal combination of aesthetic values, new technologies, quality and functionality.
The creative idea was based on the slogan that Belvedere had used earlier in his marketing communications – Light the Night. The brightest night of the year. Among carefully designed decorative details, special attention should be paid to a large-format spatial Belvedere inscription, measuring 4 x 1.5 m, illuminated with a LED strip, with a possibility to remotely control brightness and illumination intensity. The club received a modern menu made of white Corian with an illuminated insert, making it possible to change the graphics, printed on transparent material.
Among the interior design elements were fibre optic chandeliers and a tree-shape installation, made of a thousand pieces of mirror and illuminated with LED.
We were also responsible for the production of the special Light the Night event revealing the new look of The View.
Client: Moët Hennessy
Creative idea, design and production: HOLO